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Former Chief Strategy Officer of Rogers & Cowan/PMK, Craig Greiwe, helped major Fortune 500 Companies throughout his career re-align their resources to reach major goals and design programs that helped thousands of people. Now he is running for Mayor of Los Angeles as a centrist. If elected, Greiwe pledges to apply the same mentality from his career to rebuild LA from the ground up with a series of ambitious programs, all without raising taxes, while simultaneously breaking the cycle of broken leadership in LA.
Greiwe’s plan to tackle the city's problems—the only real, published plan of any candidate—includes results-oriented policies to prevent new homelessness and end the crisis on the streets of LA through comprehensive, proven solutions of both housing and care. Greiwe also calls for a more aggressive approach to immediate and transitional supportive housing, as well as real-time data, on top of reform to the years-long and delayed push for overpriced permanent supportive housing units. His approach to ending homelessness will also allow LAPD to focus on the recent increase in crime, putting 3,000 officers back on the street without needing new funding.
Before moving to LA, Greiwe grew up in poverty in rural Indiana, experiencing firsthand the struggles of food and housing insecurity. As a first-generation graduate from the University of Southern California and Columbia Law School, he climbed the ladder in the field of business strategy and marketing. Simultaneously, Greiwe has become a civic leader in LA due to his strong sense of giving back. He has sat on the board of several nonprofits, including Christopher Street West and the American Dance Movement, and recently launched the nonprofit, Rise Together LA, the fastest-growing grassroots movement in LA.
My plan to end homelessness in Los Angeles in under four years, using proven solutions that are working in 98 cities across America.
We will end homeless in LA in under four years. It’s hard but it’s not complicated:
And it can all be done with the resources we have.
There are those who will tell us, you’re too optimistic, you don’t understand, this can’t be done. That’s wrong. Fourteen cities in America have solved homelessness, and we can, too. Ending homelessness in LA won’t be easy, but we can do it. We just have to give people the support they need, whether it’s a helping hand, or 24/7 support.
We will provide 20,000 semi-private shelter-based beds (categorized by need, so that people in similar needs are with each other), 12,000 collaborative housing beds, 10,000 transitional support housing units, 3,000 mental health beds, and 500 substance use residential beds within 12 months, while regulating public spaces—all without spending a single dollar more than we’ve already allocated and building long-term solutions.
Angelenos don’t need to be reminded that homelessness is out of control. We see it on our streets, in our parks, and on every corner. What we need is a real plan that ends homelessness once and for all. Failing city leaders have spent billions and achieved nothing. Even their best plan will house only one-third of those currently experiencing homelessness. This is unacceptable. You cannot trust the people who created a problem to solve it.
We can end homelessness in under four years – and be held accountable for it –all while not spending a single extra dollar more than what LA has already allocated. The question is not how much money we spend, it’s how we spend it.
Functional Zero homelessness achieved in under 4 years, and in as little as 24 months.
A comprehensive plan to build an affordable city where people want and can afford to live, work, and play.
Only 13% of the housing in LA has been built in the last 30 years, which means we’re not building for 1991, let alone 2021. Moreover, our zoning code was written in 1946, which means it’s not just archaic, it’s irrelevant.
In order to create an affordable city, we need to build a minimum of 400,000 units of housing just to house the people who live here over the next 10 years. No one should have to pay more than 30% of their income in rent. And we can do it while preserving historic single-family neighborhoods, increasing density in select areas where it makes sense, not pricing anyone out of their community, providing real-time data on rent and costs, and building places where people want to, and can afford to, live work and play—all while bringing businesses and unions both to the table.
This city is unaffordable for the vast majority of people who live here. The basic economics make living in LA a non-starter for too many people, which means we need to build. And because building new housing means rents come down. All while preserving historic single family home neighborhoods and communities, and ensuring people are not priced out of their homes. The solutions to create an affordable city, like those to end homelessness, exist. It’s not easy, but it is straightforward.
My plan to make Los Angeles safer, and to help Angelenos feel safe, while building trust and reducing bias.
Crime is up, way up. And we haven’t done anything to alleviate the pain and suffering of social injustice. We can solve for both: addressing racism, injustice, and bias does not have to be at odds with reducing crime. We can have a safe and just city.
Simply reducing and eliminating homelessness goes a long way. Over 50% of LAFD calls are to deal with fires in homeless encampments. But it’s not enough. We must also be honest about our needs. We ask too much of the police, to show up when mental health or dispute resolution experts are called for. We must focus police on police work; we must enforce the laws we have on the books with fairness and free from bias; and we must create a corps of peace officers whose job is engaging their communities and providing resources to address the root causes of crime, including poverty and struggle.
We can have a safe and just city, and it’s time we stopped treating these issues like they were at odds with each other. Crime must come down, and we must work to eradicate bias in policing, eliminating bad actors with a zero-tolerance policy. Everyone deserves to feel safe. Safe from crime, safe from bias, safe from bureaucratic machines that make the problem worse with radical, poorly-executed policy. The 2015 Department of Justice 21st Century Policing Recommendations and Community-Oriented Policing Services Report both outline how we can and should approach this issue.
An Introduction to Craig Greiwe for Mayor.
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