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Tuesday June 7, 2022 — California Primary Election
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City of Avalon
Measure TT - Majority Approval Required

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Election Results


312 votes yes (46.5%)

359 votes no (53.5%)

Shall a measure be adopted by the City of Avalon enacting a one percentage point (1%) increase to Transient Occupancy Tax (TOT), increasing the total tax from 12 to 13 percent, and reserving the increase percentage for the general fund, generating approximately $500,000.00 annually for general government use for a period of 10 years?

What is this proposal?

Details — Official information

Impartial analysis / Proposal

Scott Campbell, City Attorney

On February 15, 2022, the City Council voted to place Measure TT on the June 7, 2022 general municipal election ballot. By placing Measure TT on the ballot, the City complies with Article XIII C of the California Constitution (Proposition 218), which requires a majority of the voters to approve an ordinance which establishes a general tax.

Currently, the City of Avalon imposes a 12% general tax on rent charged by the operator of any hotel, short-term rental, or similar lodging within city limits for guests staying fewer than 30 days. This tax is called the Transient Occupancy
Tax ("TOT") and is collected by hotel and short-term rental operators at the time rent is paid by the guests.

Measure TT would, beginning January 1, 2023, increase the TOT from 12% to 13% for 10 years. The additional 1% increase in the TOT would be reserved for the General Fund and is estimated to generate $500,000 in additional annual
revenue. The revenues raised from the 1% increase in the TOT would go into the City's General Fund to pay for general government use.

If approved, the 1% TOT increase would remain in effect until December 31, 2032.

A "yes" vote on Measure TT will authorize the 1% increase in the TOT from 12% to 13% and for the increase to go into the General Fund.

A "no" vote on Measure TT will not authorize the 1% increase in the TOT from 12% to 13%.

Published Arguments — Arguments for and against

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