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March 2, 2021 — Special Election
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Local

City of Redondo BeachCandidate for City Council, District 1

Photo of Brad Waller

Brad Waller

Businessowner/RBUSD Trustee
1,233 votes (38.9%)
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My Top 3 Priorities

  • Retain local control of our public safety agencies
  • Curb excessive speeding/racing along Prospect through innovative traffic management and increased enforcement
  • Continue the homeless shelter program and develop humane solutions to get the homeless food, shelter, clothing, mental health services and alcohol/drug treatment

Experience

Experience

Profession:School Board Trustee, Business owner
Chief Operating Officer, EPage, Inc. (2001–current)
Trustee, Redondo Beach Unified School District — Elected position (2013–current)
Member, General Plan Advisory Committee — Appointed position (2017–current)
Board Member, Enhanced Infrastructure Financing Authority — Appointed position (2019–current)
Trustee, Southern California Regional Occupational Center (SoCal ROC) — Appointed position (2013–2017)
Vice President of Marketing, EPage (1995–2001)
System Engineer, Hughes Aircraft / Raytheon (1986–1999)

Education

Massachusetts Institute of Technology Bachelor of Science, Physics (1986)

Community Activities

Vice President for Membership, Thirty-Third District PTA (2019–current)
Vice President for Communications, California State PTA (2017–2019)
Chairperson, South Bay Workforce Investment Board Digital Media & Information Technology Committee (2015–2019)
Vice President for Communications, Thirty-Third District PTA (2015–2017)
Founder and Board of Director, Performance Marketing Association (2008–2011)

Biography

I am a 34-year resident of Redondo Beach District 1, public servant, small business owner, volunteer, and family man.

My passion for education culminated when I was first elected to the Redondo Beach Unified School District Board of Education in 2013 (re-elected in 2017), twice elected President of the Board. We have balanced the budget every year – restoring cuts, and preserving jobs while increasing reserves. I oversaw implementation of solar power, Chromebooks, and infrastructure improvements that have saved money and improved the learning environment. I served on a number of committees, including the district science leadership committee, and I presented at the California School Board Association Annual Educational Conference on Next Generation Science Standards Vision and Implementation: Best Practices in 2018.

I also served four years on the governing board of the Southern California Regional Occupational center, including one term as President of the Board. I presided over the budget sub-committee that was charged with creating a sustainable funding model for the school. During my time there I led the charge to save SoCal ROC and chaired the committee of superintendents, business officers, and school board members that created its new funding model.

I have lengthy city experience as well, going back to taking part in the Citizen’s Police Academy back in 1999. I was appointed to the city’s Green Task Force by Mike Gin in 2007, and more recently have been serving on the General Plan Advisory Committee for the last four years, and the Enhanced Infrastructure Financing Authority board since 2019.

I am the COO of EPage, Inc. which has been based in Redondo Beach since 1994, and with our offices in the Riviera Village since 1999. EPage was originally a “dot com” e-commerce business, but over the years we have moved to other business models, such as an online ad network serving hundreds of millions of ads per day. Currently, EPage develops mobile apps for clients around the globe. I chaired the South Bay Workforce Investment Board’s Digital Media & Information Technology Committee where I worked with local businesses and school districts on issues ranging from career pathways to the lack of Broadband access, which kicked off the study That led to the new South Bay Fiber Network.

I started my career in the Aerospace industry doing things I still can't talk about, working in advanced Infrared technology, project management, and marketing. I worked with companies such as Hughes Aircraft, Lockheed-Martin, Raytheon, and TRW, as well as the National Reconnaissance Office, US Air Force, and other government agencies. I am one of the pioneers in online affiliate programs, creating a program in 1996 (predating Amazon by over three months), and I am now a recognized expert and regular speaker at industry events.

I am currently serving as the Vice President for Membership at the Thirty Third District PTA, where I previously served one term as Vice President of Communications. I have been able to bring my expertise in technology and social media to help advance the goals of the association. I was VP for Communications for the California State PTA where I was instrumental in their website redesign project, Social Media growth, and implementation of an Electronic Membership and payments system which has seen a doubling of electronic members every year.

I live in District 1 with my wife and dog in the same house we purchased after we were married. Our daughter, a graduate of Redondo Union High School, is currently in Colorado studying to become a teacher. You may be more familiar with my cars. I regularly drive my bright yellow 1967 Chevelle and black 1966 Corvette convertible as daily drivers.

View my full resume on LinkedIn

Who supports this candidate?

Featured Endorsements

  • Al Muratsuchi Assemblymember, 66th District
  • Brad Serkin, Redondo Beach USD Board President
  • Heidi Ashcraft, City of Torrance Councilmember

Organizations (5)

  • Los Angeles County Democratic Party
  • Redondo Beach Police Officers Association
  • Beach Cities Democrats
  • Los Angeles League of Conservation Voters
  • Los Angeles County Business Federation, BizFed PAC

Elected Officials (5)

  • Laura Emdee
  • John Gran
  • Christian Horvath
  • Tracey Miller Zarnike, El Segundo USD Board President
  • Betty Lieu

Videos (1)

— February 1, 2021 Waller for City Council 2021
I’m Brad Waller and I’m fueled up to go to work for you on the Redondo Beach city council.   I’ve been serving our beach city for almost 35 years. As a community member, business owner, volunteer, and elected leader. I’m passionate about our seaside community, and am ready to make a positive difference representing on the city council.   I have been fighting for our kids for the last fifteen years. Not just in Redondo Beach but also in Sacramento and Washington DC. Now I want to keep fighting not only for their future, but for the quality of life all the residents of Redondo Beach cherish.   I hope I can count on you for your vote. And know that you can count on me to listen to you and represent your needs in District 1.   I’ll always go the extra mile for you.

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