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November 3, 2020 — California General Election
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Local

City of Oceanside
Measure L Ordinance - Majority Approval Required

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Election Results

Failing

27,687 votes yes (32.8%)

56,782 votes no (67.2%)

Shall Ordinance No. 19-OR0729-1, rezoning approximately 176.6 acres in northeastern Oceanside to implement the North River Farms project, be adopted? The current zoning is Agricultural, potentially allowing 2.5-acre minimum residential lots. Ordinance No. 19-OR0729-1 changes the zoning to Planned Development to accommodate the North River Farms project, approved by the City Council, including up to 585 homes, a 24.9-acre commercial village, 68.1 acres of agriculture, and 17 acres of parks/open space.

What is this proposal?

Pros & Cons — Unbiased explanation with arguments for and against

Information provided by League of Women Voters North County San Diego

The Question

Shall Ordinance No. 19-OR0729-1, rezoning approximately 176.6 acres in northeastern Oceanside to implement the North River Farms project, be adopted?

The Situation

The current zoning is Agricultural, potentially allowing 2.5-acre minimum residential lots. The Ordinance changes the zoning to Planned Development to accommodate the North River Farms project, approved by the City Council, including up to 585 homes, a 24.9-acre commercial village, 68.1 acres of agriculture, and 17 acres of parks/open space. 

On March 19, 2020 the San Diego County Registrar of Voters verified that enough signatures were collected for a referendum that could overturn the Oceanside City Council’s approval of the 585-home North River Farms development.

During a meeting on March 25, 2020, council members considered three options: repealing the ordinance approving North River Farms; submit the ordinance to voters at the regular municipal election on November 3rd; or submit the ordinance to voters at a special election. At their June 24, 2020 session the Council voted to place the decision before the voters on November 3, 2020.

 

 

The Proposal

Measure L asks voters to uphold or repeal the Oceanside City Council's adoption of an ordinance amending the zoning of property for the North River Farms project.  Ordinance No. 19-OR0729-1 would rezone approximately 176.6 acres in northeastern Oceanside to implement the North River Farms project.

Voting YES would affirm the decision of the City Council to change zoning and approve the North River Farms project as presented.

Voting NO would reject the City Council’s rezoning of 176.6 acres in northeastern Oceanside to accommodate the North River Farms project.

Fiscal effect

The estimated cost for placing this measure on the ballot is $115,000 to $160,000.

Supporters say

  • At NO COST to taxpayers, North River Farms improves fire, bike, and road safety. North River Farms will widen College Bridge to six lanes - reducing traffic congestion, adding safe bike lanes, and improving wildfire evacuation routes.
  • Voting NO on Measure L is a vote against local farming. If Measure L doesn't pass, the site reverts back to zoning for estate homes on 2 and 1/2-acre lots only the rich can afford.

The factual accuracy of these arguments has not been verified by any official entity.

Opponents say

  • We all share the same vision for Oceanside - a vibrant, sustainable community with a high quality of life for all. The North River Farms project is a big step back from this vision. It is a high-density, 585-unit, sprawl housing project. It will grow our city's problems of traffic congestion, fire risk and higher taxes.
  • Prevent permanent loss of 176.6 acres of agriculturally zoned land with more at risk of dense development. This project was rejected twice by the city's Planning Commission. Hundreds of Oceanside residents opposed this development.

The factual accuracy of these arguments has not been verified by any official entity.

Measure Details — Official information about this measure

YES vote means

A "yes" vote approves the North River Farms zone amendment allowing the North River Farms project, as approved by the City Council, to proceed.

NO vote means

A "no'' vote rejects the North River Farms zone amendment necessary for the project and retains the Agricultural zoning for the project site.

Impartial analysis / Proposal

Source: Oceanside City Attorney / Oceanside City Clerk

CITY ATTORNEY'S IMPARTlAL ANALYSlS

Measure L asks voters to uphold or repeal the Oceanside City Council's adoption of an ordinance amending the zoning of property for the North River Farms project.

After conducting a public hearing on November 6, 2019, the City Council approved the North River Farms project, proposed for the South Morro Hills community in northeastern Oceanside. The City Council certified an Environmental [mpact Report for the North River Farms project. In addition, the City Council adopted resolutions approving a General Plan amendment, a vesting tentative map, and a development plan. Finally, the City Council introduced, and subsequently adopted, Ordinance No. I 9-OR0729-l, a zone amendment necessary to implement the North River Farms project ("the North River Farms zone amendment").

The North River Farms zone amendment is the subject of this Measure. Prior to the approval of the North River Farms development application, the project site was zoned Agricultural, a designation that allows a variety of crop producing activities. Residential development is permitted in the Agricultural zone on minimum lot sizes not less than two and one-half acres provided such development does not interfere with existing, proposed, or potential agricultural operations, the open space character of the area is preserved, and the proposed residential development is consistent with General Plan policies.

The North River Farms zone amendment rezones approximately 176.6 acres of property from Agriculture to Planned Development. This zone amendment is required to authorize a planned community, including up to 585 homes, a 24.9-acre commercial village, 68. I acres of agriculture, and 17 acres of parks/open space.

A referendum petition protesting the adoption of the North River Farms zone amendment was signed by at least IO percent of the voters and required the City Council to either repeal the NRF zone amendment or place it before voters. The City Council placed the North River Farms zone amendment on the ballot as this Measure. The NRF zone amendment will not become effective unless the voters approve this Measure. The referendum does not address the General Plan amendment approved by the City Council for the project. Should the North River Farms zone amendment be rejected by the voters, the General Plan amendment approved to implement the project will remain.

A "yes" vote approves the North River Farms zone amendment allowing the North River Farms project, as approved by the City Council, to proceed.

A "no'' vote rejects the North River Farms zone amendment necessary for the project and retains the Agricultural zoning for the project site.

The above statement is an impartial analysis of Measure L. If you desire a copy of the NRF zone amendment, please call the City Clerk's office at (760) 435-3001 and a copy will be mailed at no cost to you. You can also access the full text of the amendment at the following website: https://www.ci.oceanside.ca.us/civicax/filebank/blobdload.aspx?BlobID=52790

 

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https://www.ci.oceanside.ca.us/civicax/filebank/blobdload.aspx?BlobID=53091

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Published Arguments — Arguments for and against the ballot measure

Arguments FOR

Arguments and rebuttals are the opinions of the authors. They are printed exactly as submitted, including errors. 

ARGUMENT IN FAVOR OF MEASURE L

A YES vote on Measure L preserves Oceanside's farmland, grows fresh produce for Oceanside residents, and creates an education center for children to learn about farming. Voting YES on L also sends the strong message that Oceansiders prefer farming communities over estate homes built for the rich on sprawling 2½-acre lots.

A YES vote for Measure L Is a vote for North River Farms, an approved farming community. Designed by locals, for locals, North River Farms preserves farming by creating a working farm within a neighborhood for local produce production. More than half of the 268-acre site is farmland and open space.

At NO COST to taxpayers, North River Farms improves fire, bike and road safety. North River Farms will widen College Bridge to six lanes - reducing traffic congestion, adding safe bike lanes, and improving wildfire evacuation routes.
At NO COST to taxpayers, North River Farms provides:

  • An 88-acre working farm. The centerpiece of North River Farms, the farm would provide fresh, locally grown produce for thousands of Oceansiders and include u-pick orchards.
  • A new fire station, staffing and equipment to improve wildfire and medical response.
  • $5.2 million to improve Oceanside Schools.
  • Tens of millions of dollars to widen and fix Oceanside roads and reduce traffic congestion.
  • Ten miles of public hiking and biking trails.
  • An Agricultural Education Center to teach children about fresh food, farming and the value of agriculture.
  • Homes near public transit built for teachers, first-responders and other working families.

Voting NO on Measure L is a vote against local farming. If Measure L doesn't pass, the site reverts back to zoning for estate homes on 2½-acre lots only the rich can afford. Please don't let that happen!

Voting "YES" on Measure L locks in organic farming. a new fire station, and numerous additional benefits for Oceanside.

Join local farmers, firefighters, community and business leaders In voting YES on L!

/signed/

KRISTEN FINE
Local Oceanside Farmer

SCOTT THOMAS
Retired Oceanside Firefighter

JEANNE IMAN
Former Principal,
Oceanside Unified School District

CHRIS LIBS
South Morro Hills, Oceanside
Agricultural Landowner

HANEY HONG
President, San Diego County Taxpayers Association 

 

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https://www.ci.oceanside.ca.us/civicax/filebank/blobdload.aspx?BlobID=53092

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— Source: Oceanside City Clerk

Arguments AGAINST

Arguments and rebuttals are the opinions of the authors. They are printed exactly as submitted, including errors. 

ARGUMENT AGAINST MEASURE L

We all share the same vision for Oceanside-a vibrant, sustainable community with a high quality of life for all. The North River Farms project is a big step back from this vision. It is a high-density, 585- unit, sprawl housing project. It will grow our city's problems of traffic congestion, fire risk and higher taxes.

You now have the right to vote on this sprawl development because thousands of Oceanside voters signed a petition to put this on the ballot.

Vote No to:

  • Stop the increase in traffic congestion created by sprawl projects.
  • Protect all of us from public safety nightmares like the Lilac Fire evacuation.
  • Stop more taxpayer burdens for a lifetime of maintenance of roads, water and sewer in this rural area. Do you want higher utility bills so a developer can walk away with huge profits?
  • Prevent permanent loss of 176.6 acres of agriculturally zoned land with more at risk of dense development. This project doesn't just impact the 176.6 acres of farmland being rezoned. It puts all 3,350 acres of farmland in Morro Hills at risk.

Vote NO to speclal interest polltlcs. This sprawl project was rejected twice by our city's Planning Commission. Hundreds of Oceanside residents opposed this development, including your friends and neighbors. Developers and politicians should not be allowed to change the rules or put their profits and short-term interests above the long-term interests of our community

Look near the end of your ballot-and Vote No on Measure L

/signed/

COLLEEN BALCH
Retired Deputy Fire Marshall

ANNE OMSTED,
President, 
League of Women Voters North County San Diego

JASON MRAZ
Entertainer, Grower, So. Morro Hills Resident

 

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https://www.ci.oceanside.ca.us/civicax/filebank/blobdload.aspx?BlobID=53093

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— Source: Oceanside City Clerk

Replies to Arguments FOR

Arguments and rebuttals are the opinions of the authors. They are printed exactly as submitted, including errors. 

REBUTTAL ARGUMENT AGAINST ARGUMENT IN FAVOR OF MEASURE L

Vote NO on Measure L

THIS IS NOT A FARM; IT'S A SPRAWL HOUSING DEVELOPMENT! The developer will send you glossy flyers, pretty pictures and flood social media with their ads. What they don't show you is the 585 houses they will build on agriculturally zoned land, or pictures of the increased traffic congestion and fire risk this sprawl project creates.

This is a classic case of David versus Goliath! The well-funded developer has filed two lawsuits to take away your right to vote. Our City is now forced to pay taxpayer dollars to defend themselves against this developer.

  • This will be mostly high cost luxury homes with added HOA and Mello-Roos fees passed on to the buyers- increasing the cost beyond what most Oceanside residents can pay.
  • Their promise of permanent jobs is all smoke and mirrors.
  • Our fire experts agree the developer has NOT provided for adequate fire protection and evacuation.

WHAT IS GUARANTEED? 1.76.6 acres of farmland will be replaced by a housing development.

We, the undersigned, join with the thousands of people like you who signed a petition to get this on the ballot. We are your neighbors, friends, educators and farmers.

VOTE NO on Measure L!

Please look for it near the bottom of the ballot.

/signed/

LILLIAN ADAMS,
Retired Oceanside Unified School Board Member

ROCKY J. CHAVEZ,
Retired Colonel, United States Marine Corps

VICTOR ROY,
Oceanside City Treasurer

ARLEEN HAMMERSCHMIDT,
Retired Oceanside Unified Educator/Coach

LUKE GIRLING,
Organic Farmer

 

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Transcribed from:
https://www.ci.oceanside.ca.us/civicax/filebank/blobdload.aspx?BlobID=53166

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— Source: Oceanside City Clerk

Replies to Arguments AGAINST

Arguments and rebuttals are the opinions of the authors. They are printed exactly as submitted, including errors. 

REBUTTAL TO ARGUMENT AGAINST MEASURE L

Deceptive lies about Horth River Farms are falsely promoted by wealthy neighbors who only support more estate homes on sprawling lots consuming agricultural land.

Don't be fooled! North River Farms is not in a high fire zone, according to CalFire. North River Farms will build a new fire station and improve evacuation routes, and it's endorsed by Oceanside firefighters.

A YES vote on Measure L is a vote for San Diego County's first farm-based neighborhood. A working farm within a neighborhood, North River Farms will produce organic local produce, an agricultural education center for children, u-pick orchards, much needed affordable homes and more - at NO COST to taxpayers.

A YES vote on Measure L will reduce traffic congestion by widening and fixing nearby roads, including North River Road, Highway 76, and College Bridge - at NO COST to taxpayers.

Voting YES on L will help create nearly 700 local jobs, increase property values, and contribute $1.6 million annually to local parks, libraries and other neighborhood services.

North River Farms is endorsed by local farmers, firefighters, and nearby residents because it PRESERVES Oceanside's character and 88 acres of farmland.

Join us in voting YES on L to support a farming community and PREVENT the loss of farmland to sprawling estate homes.

Kristen Fine

KRISTEN FINE
Oceanside Farmer

SCOTT THOMAS
Retired Oceanside Firefighter

JEANNE IMAN
Former Principal,
Oceanside Unified School District

CHRIS LIBS
South Morro Hills, Oceanside
Agricultural Landowner

DAN IMAN
Veteran, Military Helicopter Pilot

 

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Transcribed from:
https://www.ci.oceanside.ca.us/civicax/filebank/blobdload.aspx?BlobID=53167

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— Source: Oceanside City Clerk

More information

Videos (3)

— September 18, 2020 League of Women Voters of North County San Diego
Unbiased information about 7 local measures on the Nov 3, 2020 ballot in North County communities. Discussion of Measure L begins 7 minutes and 2 seconds into the video.
— October 1, 2020 Voice of San Diego
Oceanside voters will decide the fate of North River Farms, a 585-home, agriculture-themed, mixed-use development proposed for the city’s rural Morro Hills region. Oceanside City Council decided to place the measure on the ballot after a hard-fought effort by residents to collect enough signatures for a referendum on the controversial project. The project is one of several controversial housing projects to go to the ballot in recent years in San Diego county’s backcountry. Moderated by Kayla Jimenez, Voice of San Diego reporter
Información no partidista sobre las 7 medidas locales para las comunidades de Carlsbad, Encinitas, Oceanside y Solana Beach en el norte del condado de San Diego en la boleta para las elecciones generales, el 3 de Noviembre 2020. La sección sobre la medida L comienza a los 6:40.

Contact Info

Yes on Measure L
Yes on L - Oceansiders for Jobs, Health, and Safety, a coalition of Farmers, Firefighters, Business Leaders & Affordable
Misc. Item:

Full name of committee:

Yes on L - Oceansiders for Jobs, Health, and Safety, a coalition of Farmers, Firefighters, Business Leaders & Affordable Housing Advocates, sponsored by the NRF Project Owner

The NRF Project Owner, LLC (Responsible Officers Craig Manchester / Lance Waite)
Newport Beach, CA  92660
Phone: 619-708-9744
No on Measure L
Let Oceanside Vote
Email letoceansidevote@gmail.com
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Who supports or opposes this measure?

Yes on Measure L

Organizations (7)

Elected & Appointed Officials (0)
No on Measure L

Organizations (21)

Elected & Appointed Officials (0)

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