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Tuesday March 3, 2020 — Primary Election
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City of La Verne
Measure LV - Majority Approval Required

To learn more about measures, follow the links for each tab in this section. For most screenreaders, you can hit Return or Enter to enter a tab and read the content within.

Election Results


5,664 votes yes (54.36%)

4,755 votes no (45.64%)

To maintain funding for general city services in La Verne, including: 9-1-1 emergency response, fire protection, paramedics, police patrols, gang, drug and crime prevention, street maintenance, pothole repair and removing graffiti, shall an ordinance establishing a 0.75% local sales tax until ended by the voters be adopted, providing approximately $3.1 million annually to be spent only in La Verne, that cannot be taken by the County or State, requiring citizen oversight/annual audits?

What is this proposal?

Details — Official information

Impartial analysis / Proposal

Robert L. Kress, City Attorney

In compliance with Proposition 218, the Right to Vote on Taxes Act, the La Verne City Council, by a unanimous vote, placed Measure LV on the election ballot.

Measure LV, if approved by the voters, would enact a City-based three-quarter percent (0.75%) sales tax (officially called a "Transactions and Use Tax"). If approved, the tax would add three quarters of a cent ($0.0075) per dollar to the price of an item subject to the tax. In other words, if a consumer spends $100 in La Verne, this tax would add 75 cents to the bill.

The current sales tax rate in La Verne is 9.5%. The City of La Verne currently receives 1% of this 9.5%. The remainder goes to the State, County and other regional agencies. This Measure would increase the total sales tax rate in La Verne to 10.25%.

All revenue generated by this Measure, estimated to be 3.1 million dollars annually, would go to the City of La Verne. The California Constitution—specifically Article XIII, Section 24—protects all revenue generated by this Measure from being diverted away from the City and its services, programs and projects.

The revenue from this Measure would go into the City of La Verne's general fund which is used to fund City 9-1-1 emergency response, police services, fire protection, public works projects and maintenance and other programs and services. The City Council has adopted spending guidelines for the anticipated additional revenue.

The utilization of the revenue from the Measure will be reviewed by a Citizen Oversight Committee as well as the City's Independent Auditors.

A "Yes" vote means you approve of the enactment of this sales tax. A "No" vote means you disapprove of the enactment of the sales tax.

This measure would take effect only if a majority of those voting on Measure LV cast a "Yes" vote.

Published Arguments — Arguments for and against

Arguments FOR

Vote YES on Measure LV!

Without improving revenue sources, the City of La Verne will be forced to reduce vital city services including Police Officers, Firefighters, and Paramedics.

With longer emergency response times we will face:
- increases in crime and burglaries
- vulnerable foothill homes being less protected from fire
- delays in Paramedic services

A Citizens Financial Advisory Committee will provide oversight to maintain transparency. The City of La Verne needs to move now and capture a 3/4% sales tax increase before it's too late. Many of our neighboring cities in Los Angeles County have already made this move and secured the financial future of their communities. It's time La Verne does the same!

Despite the City's spending cuts, existing revenues will not support the quality of life we expect here in La Verne. Additional revenue will:

-  Maintain and improve our police and fire department services
-  Attract and retain high-quality police officers, firefighters, paramedics, and 911 dispatchers
-  Maintain and improve local sidewalks and streets
-  Keep parks, recreation facilities and other public areas safe and clean

California State law places a cap of sales tax at 10.25%. Measure LV will keep more of our local sales tax funds here, dedicated to essential city services. We wish to see our thriving business community help secure and improve the future of our city services by raising the current sales tax rate of 9.5% by 3/4%. This shifts future tax burdens away from residents, and allows patrons and visitors to help contribute to our city.

Multiple other County of Los Angeles and State of California entities are already looking to claim the last 3/4% and without action, these funds will become unavailable to La Verne.

Secure our tax dollars, and keep them under local control!
Secure our community and sustain our Public Safety!
Secure our city's financial future!

Vote YES on LV!

Council Member

Council Member

Council Member


Chair of the La Verne Chamber of Commerce

Arguments AGAINST

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