In compliance with Proposition 218, the Right to Vote on Taxes Act, the La Verne City Council, by a unanimous vote, placed Measure LV on the election ballot.
Measure LV, if approved by the voters, would enact a City-based three-quarter percent (0.75%) sales tax (officially called a "Transactions and Use Tax"). If approved, the tax would add three quarters of a cent ($0.0075) per dollar to the price of an item subject to the tax. In other words, if a consumer spends $100 in La Verne, this tax would add 75 cents to the bill.
The current sales tax rate in La Verne is 9.5%. The City of La Verne currently receives 1% of this 9.5%. The remainder goes to the State, County and other regional agencies. This Measure would increase the total sales tax rate in La Verne to 10.25%.
All revenue generated by this Measure, estimated to be 3.1 million dollars annually, would go to the City of La Verne. The California Constitution—specifically Article XIII, Section 24—protects all revenue generated by this Measure from being diverted away from the City and its services, programs and projects.
The revenue from this Measure would go into the City of La Verne's general fund which is used to fund City 9-1-1 emergency response, police services, fire protection, public works projects and maintenance and other programs and services. The City Council has adopted spending guidelines for the anticipated additional revenue.
The utilization of the revenue from the Measure will be reviewed by a Citizen Oversight Committee as well as the City's Independent Auditors.
A "Yes" vote means you approve of the enactment of this sales tax. A "No" vote means you disapprove of the enactment of the sales tax.
This measure would take effect only if a majority of those voting on Measure LV cast a "Yes" vote.
