Measure N:Business License Tax

One cent per one ounce tax on sugar-sweetened beverages
Outcome: Failed

Summary

Would impose an additional business license tax measured by the amount of sugar-sweetened drinks served, provided or traded by businesses in the city. The tax would be one cent per ounce of sugar-sweetened drinks.

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what your vote means

Yes

A YES vote on this measure means: An additional Business License Tax would be enacted on all establishments selling sugar-sweetened beverages. 

No

A NO vote on this measure means: The tax will not be adopted. 

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financial effect

Yes

It is estimated by the City's Finance Department that the measure will raise an additional $3 million in Business License Tax revenues per year for the City. 

No

No change from status quo. 

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campaign arguments

Yes

Over half of Richmond children are overweight or obese, and at serious risk of diabetes and heart disease. Sugary drinks are the main culprit, leading to weight gain and chronic illness, Each year, the average Richmond kid consumes 40 pounds of sugar from sugary drinks. By supporting Measure N, the Richmond community can take control of our children's well-being.

No

A new tax that takes additional millions of hard earned dollars from individuals and businesses without restrictions of how the money is used is not the answer to obesity. Richmond needs to focus on improving schools; protecting our streets; and creating jobs instead of trying to balance its budget on the backs of its citizens. Don't be misled: Vote "NO" on Measure N.

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campaign information

Yes

Richmond Fit for Life--Yes on N

1021 Macdonald Avevue

Richmond CA 94801

(510) 384-1315

Info@FIT-for-LIFE.org

http://www.fit-for-life.org/

No

No on N—Community Coalition Against Beverage Taxes

2350 Kerner Blvd., Suite 250

San Rafael, CA 94901

(415) 389-6800

info@NoRichmondBeverageTax.com.

http://www.norichmondbeveragetax.com/

Funding

Yes

RankContributor nameTotal
1John Arnold $20,000
2Tor Braham$20,000
3Unitemized Contributions of Less than $100$2,838
4Marilyn Langlois $2,500
5Mirra Morrison$2,200
27.4%
27.4%
3.9%
3.4%
3.0%
$72.9 thousand raised in total

No

77.9%
17.5%
4.2%
0.2%
0.1%
$2.5 million raised in total
RankContributor nameTotal
1AMERICAN BEVERAGE ASSOCIATION (STRATEGIC ADVOCACY FUND)$1,972,454
2AMERICAN BEVERAGE ASSOCIATION$444,346
3CINEMARK, USA, INC.$106,996
4BLACK AMERICAN POLITICAL ACTION COMMITTEE OF CONTRA COSTA COUNTY $4,578
5PEPSI-COLA NORTH AMERICA$2,500

News

Editorials

Yes

No

Campaign Advertisements

Yes

No

Comments

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