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Tuesday November 3, 2020 — California General Election
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Santa Cruz County Board of EducationCandidate for Member, Trustee Area 6

Photo of Dana M. Sales

Dana M. Sales

Real Estate Broker
2,729 votes (22.9%)
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My Top 3 Priorities

  • Keeping at risk students in school.
  • Working to increase the budget for performing arts
  • Maintaining funding for Career technical education



Profession:Real Estate Broker
Real Estate Broker Associate, Century 21 MM (2017–current)
Broker Associate, Century 21 MM (2017–current)
Trustee, Santa Cruz County Board of Education — Elected position (2006–current)
Trustee, Pajaro Valley Unified School District — Elected position (1985–1992)


United States Naval Academy - Annapolis Leadership and Strategy (1977)
United States Naval Academy - Annapolis Leadership and Strategy (1977)

Community Activities

Member, Adult Education Advisory Committee (2014–current)
Choir Director and Cantor, St. Patrick's Church (2008–current)
President, Watsonville Community Band (2017–2020)
Chair and Treasurer, Bay Federal Credit Union (2002–2009)

Who supports this candidate?

Organizations (4)

  • Monterey Bay Central Labor Council
  • Santa Cruz Democratic Women's Club
  • People's Democratic Club
  • Santa Cruz 4 Bernie

Questions & Answers

Questions from LWV Santa Cruz County (2)

Over the next year, what do you see as the two biggest challenges to be addressed in this office?
Answer from Dana M. Sales:

Budget:  COVID has created uncertainty and the Federal Government has not seen fit to address the need for extended need and expenditures.

What in your background, personal or professional, has prepared you to meet these challenges?
Answer from Dana M. Sales:

I have been a small business owener and have served on local and state organizations that have worked to reallocate and solicit funds for education.

Political Beliefs

Position Papers

My qualifications and background


The life that formed the person I have become.

I was born in Watsonville, grew up on the family farm, and attended local public schools,  Salsipuedes and Watsonville High.  I then received a congressional appointment and was admitted to the United States Naval Academy in Annapolis, Maryland.

After leaving the Navy, I returned to Watsonville and opened a small business downtown on Main Street, Penguin Printing.  I owned and operated that company for 10 years.  Subsequently, I obtained my Real Estate license and have been a local REALTOR for 33 years.

I was twice elected to and served as a Trustee and President of the Board of the Pajaro Valley Unified School District.

I was elected to and currently serve as the Pajaro Valley representative to the County Board of Education.

I will continue to work to see that our local schools receive their fair share of County resources.  I remain a strong advocate of the visual and performing arts, and will be an advocate for at risk children.  Every child needs to be in school!

I believe that my experience as a small business owner who has had to make payroll every month, a REALTOR who deals with changing economics every day, and as an elected official who has worked to prioritize budgets every year and represent our Valley to the County Office of Education make me uniquely qualified to serve on your behalf.

I humbly ask for your vote.

Dana Sales

Candidate Contact Info

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