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Tuesday March 3, 2020 — Primary Election
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Mendocino CountyCandidate for Supervisor, Supervisorial District 2

Photo of Joel Soinila

Joel Soinila

Real Estate Broker
1,010 votes (22.38%)
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My Top 3 Priorities

  • Financial Transparency
  • Assisting Mendocino County's 2nd district in achieving forward thinking with result-based accountability
  • Unsheltered & Under-Served



Profession:Small Business Owner/Real Estate Broker
Real Estate Broker/Owner, Veikko Properties, LLC (2017–current)
Real Estate Investor, Soinila Associates (2009–current)
Vice President, Ukiah High School Alumni Association — Elected position (2015–current)
Supervisory Committee Chairperson, City of Ukiah Employees Credit Union — Appointed position (2014–2019)


Executive Programs Real Estate School Real Estate Brokers License, Real Estate (2017)
California Polytechnic State University San Luis Obispo BS in Agricultural Business, Credit, finance and appraisal (2011)

Community Activities

Member, Mendocino County Historical Society (2019–current)
Financial Literacy Educator (Volunteer), Junior Achievement (2017–current)
Member, Leadership Mendocino Graduate class of XXV (2018–current)
Member, Farm Bureau of Mendocino County (2019–current)
Court Advocate, CASA of Lake and Mendocino Counties (2016–current)


Hi, I’m Joel Veikko Soinila, and I’m honored to have the opportunity to be elected Second District Supervisor of Mendocino County. Raised in Redwood Valley, I have been a resident of Mendocino County for the past 30 years. My family’s roots in the county date back over a century. My grandfather Veikko Soinila opened a business in Redwood Valley that has been family owned and operated for 70 years. I attended Ukiah High School and graduated from Cal Poly San Luis Obispo receiving a BS in Agricultural Business. After spending a decade as a financial analyst, productivity engineer, program manager (Ukiah Valley Street Medicine) and property manager, I am now the owner of an Independent Real Estate Brokerage and partner in a real estate investment group.

Through my volunteerism, I've gained extensive insight into the needs and desires of the community. I volunteer with CASA of Lake and Mendocino Counties, Mendocino County Historical Society, Ukiah High School Alumni Association (Vice President), Plowshares Peace and Justice Center (Garden Volunteer), Junior Achievement (Youth Financial Literacy Education), Leadership Mendocino class of XXV, and NCO Caring Kitchen Project (food donor).

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Political Beliefs

Political Philosophy

My political philosophy is pretty easy to sum up.  I believe in transparency, accountability, and most of all integrity and honesty. 

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