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June 7, 2016 — California Primary Election
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City CouncilCity of HaywardJune 7, 2016California Primary Election

Local
June 7, 2016California Primary Election

City of HaywardCity Council

Election Results

  • 100% of precincts reporting (104/104).

About this office

Members of the city council draft and vote on city laws and appoint certain municipal officers and employees.
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Who’s Running?

You can vote for 1 candidate of 10 total candidates.
Candidates are sorted in order of election results.
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Businessman/Educator/Councilman
12,217 votes (17.72%)Winning
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  • A Strong Local Economy
  • Student Centered Education for the academic success of our Youth
  • Community based Public Safety
Profession:Businessman, Educator, Councilman
Professor of Spanish, Chabot College, Hayward (1978current)
Professor of Spanish, Chabot College, Hayward (1978current)
Hayward City Council Member, Hayward City Council — Elected position (2008current)
Executive Board Member, Hayward Rotary Club — Elected position (2015current)
Board Member, St. Rose Hospital Foundation — Elected position (2006current)
UCSanta Bárbara Master of Arts, Spanish and Portuguese (1978)
  • Hon. Eric Swalwell, United States Congressman
  • Hon. Bill Quirk, California Assembly Member
  • Hon. Barbara Halliday, Mayor, City of Hayward
  • Hon. Al Mendall, Hayward City Council Member
  • Hon. Sara Lamnin, Hayward City Council Member
  • Hon. Elisa Marquez, Hayward City Council Member
  • Hayward Firefighter’s Local 1909
  • Hayward Police Officer’s Association
  • LiUNA Laborers Local 304
  • Aaron Horner, *Soulciety. Organization Abel Veredas Mendes Family Adas Family Adriana Hernández Family Ady Montes Family

Candidate Statement

Summary

This is my Candidate Statement, which highlights the reasons why I am runnning for Hayward City Council. 

My entire adult life has been spent in Hayward, raising a Family, as an Educator, a Business Owner, and as a Community Activist. I continue to spend all of my energy to maintain our City safe, clean, and prosperous. All of the decisions made as your city councilman have been with the very best interests of our city, and you, my neighbors in mind. Since first elected to office, I promised to help make Hayward safer, businesses friendlier, and to improve the quality of life with clean neighborhoods. By working together with my council colleagues, city employees, and you, we were able to weather the recession without sacrificing public safety or city services. We made it easier to start up a business, and also focused on bringing the community together to help our local schools, benefiting our Youth. There is more to do, as you deserve to be safe at work, school, home, shopping, or at play. We need to continue to revitalize our local economy. With your trust, I will keep working diligently towards a city of economic, employment, social, and leisure opportunities. Thank you for allowing me to serve you. Economy, Education and Public Safety, Realizing Hayward’s Potential.

Educator
12,214 votes (17.71%)Winning
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  • To make sure fire and police departments are fully staffed, with the goal to increase patrols and make neighborhoods safer.
  • Make it easier to open and expand businesses, with the goal to bring more jobs to Hayward so families can work and live here.
  • Stregthen Hayward schools with community and business partnerships.
Profession:Chabot College Ethnic Studies, History, and Sociology Instructor
Community Engagement Specialist, CSU East Bay Hayward Promise Neighborhood (2015current)
Executive Director, The Kids' Breakfast Club (2005current)
Hayward City Council Member, Hayward City Council — Elected position (20102014)

As a teenager my Dad (people knew him as Tony) moved from Carlsbad, New Mexico to Hayward in the 1950’s.  He lived with his aunt Hilda on Chenault Way across the street from the Hayward Airport.  My parents married in 1963 and they began their lifelong investment in Hayward by purchasing their first home on Gaither Way in the Schafer Park Neighborhood.  My Dad worked hard his whole life.  He worked in the Tire Department at Sears at Southland Mall and he was a Chabot College student.  My Dad was a Police Officer for the City of Oakland for 18 years and he was so proud of his industrial steam cleaning business he operated for 10 years.  When my Dad died he was an investigator for the State of California Health and Human Services Department.  My parents were married for 32 years when my father died in 1995 and I am sure he’s pleased that today he’s buried at Lone Tree Cemetery in the city he moved to over 50 years ago and loved so much.

 

My Mom’s story is similar to many Hayward families.  From New Mexico too, my Mom moved to Hayward when she married my Dad.  People know my mom as Lorina or Lori and she worked at United Can, a company that manufactured all of the cans for Hunts Cannery.  She worked at B.A.R.T. for many years and today she's enjoying retirement from Alameda County.  My Mom over the years has been incredibly active in Hayward and the Hayward Area.  From the St. Bede Woman’s Club to the first women President of the Hispanic Chamber of Commerce of Alameda County to Board Member of the Seventh Step Foundation.

 

I was born at St. Rose Hospital and I grew up in South Hayward in the Schafer Park Neighborhood.  I attended Eldridge Elementary SchoolSt. Bede Catholic School, 3 R's School, and I graduated from Hayward High School.  I transferred from Chabot Collegeto San Francisco State University where I earned a bachelor’s degree in La Raza Studies and a Master’s degree in Educational Administration and Public Policy Studies.

I am an educator first and my career started 20 years ago at San Francisco State University.  Today, I teach Ethnic Studies, History, and Sociology at Chabot College and on occasion I lecturer in the Political Science Department and Ethnic Studies Department at California State University, East Bay (CSUEB).

In addition to my academic responsibilities, I am a Community Resident Engagement Specialist at CSU East Bay in the Hayward Promise Neighborhood.  While working with over 10 partner agencies throughout Hayward and Alameda County, I am responsible for connecting Hayward children and their families to programs and services at CSUEB, Chabot College, the City of Hayward, Hayward Public Library, the School District, ROP, 4C's, La Familia, and the Alameda County Public Health Department.  I am also responsible for working with national, state, and local policy makers to figure out a sustainability plan so we can continue to support children and their families into the future.

For 22 years I have been a volunteer at The Kids’ Breakfast Club, a non-profit organization in Hayward responsible for feeding thousands of deserving children and their families every year.  For the last 12 years, I have served as the Executive Director and I’m responsible for all organizational activities from budget to program development and evaluation to developing campaigns focused on regional and community health and nutrition policy initiatives for kids and their families.  On any given Saturday morning you'll find me with Hayward and Hayward Area high school, college, and university students cooking breakfast and doing academic activities at Burbank Elementary School and Glassbrook Elementary School.

Today my wife Lety and I live in Downtown Hayward and we wouldn't have thought about living in another city other than Hayward.

Email marksalinasforhayward@gmail.com
Appointed Incumbent
10,420 votes (15.11%)Winning
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  • A Safe Hayward
  • A Strong and Vibrant Hayward Economy
  • A Sustainable, Green Hayward
Profession:Probate Court Investigator & Hayward City Council Member
Probate Court Investigator, Superior Court of California, County of Santa Clara (2012current)
Council Member, Hayward City Council — Appointed position (2014current)
Commissioner, City of Hayward – Planning Commission — Appointed position (20082014)
Member, City of Hayward – Council Sustainability Committee — Appointed position (20122014)
Commissioner, City of Hayward – Human Services Commission — Appointed position (20042008)
California State University Hayward Masters Degree, Public Administration (2011)
California State University Hayward Bachelor of Arts, Sociology (2001)
Hayward High School High School Diploma (1996)

 

I am a mother, lifelong Hayward resident, homeowner, working professional and active community volunteer. I grew up in Hayward, attended local schools and earned my undergraduate and Masters degrees from CSU East Bay in Hayward. My family has owned and operated a restaurant in downtown Hayward for 50 years. As a probate court investigator, I advocate everyday to ensure that individuals’ rights are protected and upheld. 

  • Paul Frumkin, Former HUSD Trustee
  • Kevin Dowling, Former Hayward City Council Member
  • Francisco Zermeño, Hayward City Council Member
  • Lisa Brunner, President, HUSD Board of Trustees
  • Dr. Annette Walker, Vice President, HUSD Board of Trustees
  • Rick Hatcher, Director, Hayward Area Recreation & Park District
  • Paul Hodges, President, Hayward Area Recreation & Park District Board of Directors
  • Olden Henson, Former Hayward City Council Member
  • Bill Ward, Former Hayward City Council Member
  • Al Mendall, Hayward City Council Member
  • Sara Lamnin, Hayward City Council Member
  • Greg Jones, Hayward City Council Member
  • Barbara Halliday, Mayor, Hayward City Council
  • Charley Plummer, County Sheriff, Emeritus
  • Richard Valle, Supervisor, Alameda Count
  • Johan Klehs, Former Assemblymember
  • Ellen Corbett, Former State Senator
  • Bill Quirk, Assemblymember, 20th District
  • Kevin de León, President pro Tempore, California State Senate
  • Bob Wieckowski, State Senator, 10th District
  • Eric Swalwell, Congressman, 15th Congressional District
  • Building & Construction Trades Council of Alameda County
  • Hayward Firefighters, Local 1909
  • Hayward Police Officers Association
  • Alameda County Democratic Party
  • East Bay Times
  • League of Conservation Voters of the East Bay
  • South Alameda County Young Democrats
  • Hayward Area Democratic Club
  • Hayward Mobilehome Owners Association, HMOA
  • Bay East Association of REALTORS
  • East Bay Women's Political Caucus
  • Alameda County Green Party
  • Asian Pacific American Democratic Caucus of Alameda County
  • The Hayward Chamber of Commerce
  • Alameda Labor Council

 

My public service journey began over 12 years ago. I’ve served as Chair of both the City’s Human Services Commission and Planning Commission, and as a member of the City’s Sustainability Committee. As your Councilmember, I am providing leadership to improve public safety, strengthen our economic and sustainability measures, and build a 21st century library. I strive to serve with integrity, optimism and a spirit of goodwill. Your support will help me continue leading to ensure a safe community, accessible, responsive government, and a shared vision for Hayward. To find out more about my priorities, visit: www.ElisaForHayward.com

Working together, we can live, work, play, grow and thrive in Hayward.

Summary

A SAFE, Caring Hayward;  A Strong, Vibrant Local Hayward Economy;  A Sustainable, Green Hayward;  A Thriving, Engaged Hayward Community

A SAFE, Caring Hayward:

  • Renew Measure D, our voter-approved Utility Users Tax, which will soon expire, that today is a primary source of revenue for the City to provide essential city services—especially vital police and fire services.
  • Properly manage Measure C funding, which supports Police and Fire services.
  • Ensure Police and Fire have the support, technology and training they need to be effective.
  • Support the use of new technologies to maintain and improve community safety.
  • Support Community Policing as simply “the way we police” in Hayward.
  • Continue to improve relationships between officers, residents, youth, seniors and business owners with community forums, neighborhood alert program, Coffee with a Cop, and new technologies to address constituents’ safety concerns.
  • Recognize and celebrate “role models” that strive to achieve a More Caring Hayward Community.

A Strong, Vibrant Local Economy:

  • Position Hayward for PROSPERITY.  Retain existing businesses AND attract new investment to Hayward.
  • Advocate for a Hayward community culture and quality of life that supports working families.
  • Revise The City’s Economic Strategic Plan and expand the City’s Business Concierge Program.
  • Ensure a fiscally strong City - continue to make fiscally sound decisions.
  • Support job growth and industry expansion that help our local economy grow and thrive.
  • Continue to create new entertainment, dining and retail opportunities.   
  • Prioritize investment in infrastructure, lighting and aesthetics along Hayward’s major gateways.

A Sustainable, Green Hayward:

  • Continue to support Implementation of the City’s Climate Action Plan, including annual progress reports.
  • Implement a system to track the reduction in our carbon footprint by consuming goods made in Hayward.
  • Implement a City policy to procure services from vendors, caterers and businesses in Hayward.
  • Implement City policies to promote public transportation and reduce car dependency.
  • Explore possible use of bike-share programs.

A Thriving, Engaged Hayward Community:

  • Advocate for community involvement!  (People being a part of the process creates a stronger community!)
  • Employ existing/new technologies to increase community interest, awareness, engagement and action.
  • Support a more accessible and responsive city government. 
  • Advocate for “Rediscovering Hayward” - Emphasize all of our amazing amenities, educational institutions, open space and parks, and unique community assets.
  • Strengthen public-private partnerships and collaboration, especially with HUSD, CSUEB, Chabot Community College and Hayward’s many private schools.
  • Adopt policies that enhance opportunities to live, work, play and grow in Hayward
Hayward City Councilmember
9,985 votes (14.48%)Winning
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  • Making Hayward Safer
  • Making Hayward Economically Vibrant
  • Making Hayward More Attractive
Profession:Software Architect & Hayward City Council Member
University of California at Los Angeles Bachelor of Science, Computer Science and Engineering (1995)
Hayward Business Owner
6,572 votes (9.53%)
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  • Increase police patrol presence in neighborhoods
  • Fixing "The Loop" and further developing Hayward's Economic Advantages as the Geographic Hub of the S.F. Bay Area
  • Ensure Hayward operates on a balanced budget
Profession:Direct Marketing Professional
President/CEO, AdMail Express, Inc. (1981current)
Planning Commissioner, Hayward Planning Commission — Appointed position (2015current)
Governement and Military Sales Specialist, Digital Loggers, Inc. (20062014)
Interim President/CEO, Hayward Chamber of Commerce (20092010)
Chairperson, Hayward Highlands Neighborhood Task Force — Appointed position (19971999)
California Polytechnic State University - San Luis Obispo Bachelor of Science , Graphic Communications - Printing Management (1981)
Assistant District Governor, Rotary International - District 5170 (2014current)
Board Member, St. Rose Hospital Foundation (2004current)
Sacristan, Lector, Head Eucharistic Minister, Mass Coordinator, All Saints Catholic Church - Hayward (2003current)
President, Rotary Club of Hayward, CA (20112013)
Chairman of the Board, Better Business Bureau - Golden Gate Region (20032005)

Born originally in Phoenix AZ and then lived in 3 different states as my father worked for a national Consumer Goods Corporation which transferred us a lot. Once he was relocated back to California where my family has been for 7 generations he left the company and we moved here in late 1968 when I was 10 years old.  Later that summer, I immediately began working 2 jobs for the development builder Challenge Homes to maintain the grounds and the lawns of unsold homes.  In addition, I delivered newspapers for Floyd Sparks, then Owner and Editor of the Hayward Daily Review.

I attended Highland School, Bret Harte Jr. High School and graduated from Moreau High School where I was the Student Body President.  I attended Cal Poly San Luis Obispo and did course work at Cal State Hayward as part of my Degree in Printing Management.

In 1973, my father and uncle started AdMail Express, Inc. a full service printing and direct marketing company. After graduating from which I now own and operate.  My wife Cara and I were married in 2003. I proposed to her on the top of the Effel Tower in Paris. She is a Jr. High School Teacher at All Saints Catholic School & Church where we are both actively involved.

I have travelled extensively throughout the US and the World both on business and as a tourist.  I have been able to see a great many examples of best practices in public transit, housing and planning, many of which can be put in place here in Hayward. 

As a proud Hayward Rotarian, I believe strongly in the Rotary motto "Service Above Self".  I've been the first to raise my hand to help more times than I can count. Being on the Hayward City Council will allow me to bring nearly 6 decades of hard work, leadership and most of all - a variety of Experiences that will serve Hayward well.  I humbly ask for 1 of the 4 Votes for City Council which voters have in this election.

  • CSUEB Police Chief Sheryl Boykins
  • Sheriff Greg Ahearn - Alameda County
  • Bill Harrison - Mayor of Fremont
  • Paul Hodges - Hayward Area Recreation District Board Member
  • Hayward Chamber of Commerce
  • Ed & Deanna Bogue - Southgate Area Homeowners Association
  • Bill Ward - 24 year member of Hayward City Council
  • Hayward Planning Commissioner - Julius Willis
  • Hayward Planning Commissioner - Mariellen Faria
  • Hayward Planning Commissioner Heather Enders (Vice Chair)
  • Hayward Planning Commissioner Alan Parson York (Chair)
  • Larry Ratto - Former Hayward City Council Member
  • Sheriff Emeritus - Charles C. "Charley" Plummer - Alameda County
  • Ron & Marleen Teel-Heim
  • Paul Martin - Past President, Hayward Rotary
  • Dennis Houghtelling - Dublin Chief of Police
  • Dennis Butler - City of Hayward Public Works Director - Retired
  • Bob & Marge Sakai
  • Anthony Varni

BRIAN  M. SCHOTT

HAYWARD BUSINESS OWNER & ACTIVE VOLUNTEER

Since the time I moved here in 1969, I have been actively involved in Hayward, currently serving on the Hayward Planning Commission.  In addition, I am on the St. Rose Hospital Foundation Board and actively involved at All Saints Catholic Church. 

I have served as the President of the Hayward Rotary Club, Hayward School’s Bond Oversight Committee Member, Chair of the Hayward Hills Neighborhood Task Force, and the Hayward Chamber of Commerce as its Interim President/CEO.  A product of Hayward schools, I had student leadership roles at these schools. 

Our family business moved to Hayward in 1985 and since that time, has paid over $60,000,000 in payroll, much of it going to Hayward residents.  I know firsthand the value of economic development and more importantly, what it takes to run a business in good times and in tough times with the ability to make tough decisions. 

I know Hayward intimately and have met with residents in all parts of Hayward.  Their concerns continue to be crime and safety, traffic, neighborhood enhancement, reduction of blight, more retail (especially grocery stores) and better schools. 

 

Hayward needs the kind of leadership that I can offer and humbly ask for one of your 4 votes on June 7th.

Where Brian Schott Stands on the Issues He's Hearing from Hayward's Voters

Summary

​I have knocked on countless doors of residents and businesses and listened to what issues Hayward voters had on their minds.  I want to let you know where I stand on some of the issues I heard most often such as:

 

​I have knocked on countless doors of residents and businesses and listened to what issues Hayward voters had on their minds.  I want to let you know where I stand on some of the issues I heard most often such as:

Reducing Neighborhood Crime and feeling safe walking in Downtown Hayward

​The easy answer is to say "I support maintaining our police force" but that doesn't go far enough.  We need to explore deeper partnerships with other law enforcement departments & agencies for whom we too are paying taxes to support such as Alameda County Sheriff, BART, Cal State East Bay, East Bay Regional Parks and Hayward School District and Hayward Area Parks and Recreation.  We need to have their presence with more patrols. Strategically placing manned and unmanned "reserve police vehicles" in areas will slow down traffic and deter loitering.   As a Planning Commissioner, I am proud to have supported the project to restoring the former Green Shutter Hotel to its original look and converting these to market-rate apartments.  This will both reduce vagrancy and increase full time residents making Downtown Hayward their homes.  As this area develops, expanded retail opportunities will come in and improve the image and safety of Downtown Hayward.

Fixing "the Loop"

While there are no quick fixes, the majority of the people I spoken with told me it needs to be a high priority.  I agree.  Let's look to see if "Southbound" Foothill Blvd could have a left turn on A Street as well as be extended to B Street so people coming from the north can come to Downtown more easily.  In addition, I'd want to look at A Street going back to being 2 ways but with a more "walk-able" and bike-friendly design and better "angled parking both on A St. and Foothill Blvd. so drivers can more easily park near downtown destinations.

 

What can the City do to Improve the Schools? 

Hayward Schools, under the leadership of Superintendent Stan Dobbs, have made great strides in improved test scores and student graduation rates in just a couple of years. While the HUSD Board of Trustees is responsible for our schools, the City and our leaders can better partner with the School District to share resources such as expanding access to local school libraries for the entire community in their own neighborhoods.  As new housing and business projects are approved, the increased property tax values and fees paid will directly benefit our Districts' finances.  All of us need to make our views known to our elected HUSD Trustees and support those Trustees who respect the views of the voters and place our students first.

 

I helped to ensure the passage of Hayward's First Bond measure in 50 years and then spent the maximum of 5 years on the Bond Oversight Committee which helped bring the first phase of projects in ahead of schedule and $20 Million Dollars UNDER Budget. 

What will you do to bring more business to Hayward?

As the only Candidate who is also a business owner with full time employees, I feel that I am qualified to meet with local and regional businesses and know first hand their issues.  But first, they have to know that City Council, the Planning Commission and City Staff are on similar pages.  As a Council-Appointed Planning Commissioner, I have supported business and understand their need to have prompt resolutions to their issues. We need to "walk the talk" if we hope to compete with other cities for businesses to move in or expand and bring in well paying jobs and stronger sales tax bases.  First and foremost, we need to work to bring  quality grocery stores to both the Fairway Park and Southgate/Southland Neighborhoods.

 

After that, let's free up the taxpayer's-owned land CalTrans is holding on to for potential freeway-based hotels and retail as well as for better neighborhood housing and local parks.  "Gateway" streets like upper B Street with boarded up windows don't inspire confidence for business owners and potential residents.

How can Hayward handle budget deficits?

The 2016-17 City Budget is projected to require 1.6 million from reserves but that figure is expected to grow.  The continuation of the Utility Users Tax (Measure D on this year's ballot) is a critical part of the City's revenue, 3rd behind the City's share of Property Tax Revenues and then Sales Tax revenues.   Improving our housing and our schools will go along way to increasing our Property Tax revenues as well as the transfer tax fees paid as part of real estate transactions.   But at the same time, we need to evaluate each and every controllable expense to ensure that these match the projected revenues. When revenues don't match expenses, hard decisions to be made. We need to elect City Council members who are willing to make those hard decisionsand not content to "kick the can down the road" by using our reserves until they too are depleted.  

 

What can be done to improve activities for youth?

Those of us who have lived here in Hayward remember when we had 4 movie theaters , 4 bowling alleys, 2 roller rinks and an ice skating rink.  As a Planning Commissioner, I supported Southland Mall's managements projects of adding more movie screens and expanded youth activity area at the Mall.  This will not only provide much needed activity options for our youth but will help grow the sales tax revenues from an expanded retail presence there.  We need to now work on doing the same of our other neighborhoods.  Opening our taxpayer-owned neighborhood school libraries and play facilities after hours to all residents, especially students and their families, needs to be explored with all involved parties. 

Brian Schott's views on the Issues of the Hayward Voters

Summary

I and my campaign volunteers have knocked on countless doors of residents and businesses and listened to what issues Hayward voters had on their minds.  I want to let you know where I stand on some of the issues I heard most often.

I and my campaign volunteers have knocked on countless doors of residents and businesses and listened to what issues Hayward voters had on their minds.  I want to let you know where I stand on some of the issues I heard most often such as:

Reducing Neighborhood Crime and feeling safe walking in Downtown Hayward

​The easy answer is to say "I support maintaining our police force" but that doesn't go far enough.  We need to explore deeper partnerships with other law enforcement departments & agencies for whom we too are paying taxes to support such as Alameda County Sheriff, BART, Cal State East Bay, East Bay Regional Parks and Hayward School District and Hayward Area Parks and Recreation.  We need to have their presence with more patrols. Strategically placing manned and unmanned "reserve police vehicles" in areas will slow down traffic and deter loitering.   As a Planning Commissioner, I am proud to have supported the project to restoring the former Green Shutter Hotel to its original look and converting these to market-rate apartments.  This will both reduce vagrancy and increase full time residents making Downtown Hayward their homes.  As this area develops, expanded retail opportunities will come in and improve the image and safety of Downtown Hayward.

Fixing "the Loop"

While there are no quick fixes, the majority of the people I spoken with told me it needs to be a high priority.  I agree.  Let's look to see if "Southbound" Foothill Blvd could have a left turn on A Street as well as be extended to B Street so people coming from the north can come to Downtown more easily.  In addition, I'd want to look at A Street going back to being 2 ways but with a more "walk-able" and bike-friendly design and better "angled parking both on A St. and Foothill Blvd. so drivers can more easily park near downtown destinations.

 

What can the City do to Improve the Schools? 

Hayward Schools, under the leadership of Superintendent Stan Dobbs, have made great strides in improved test scores and student graduation rates in just a couple of years. While the HUSD Board of Trustees is responsible for our schools, the City and our leaders can better partner with the School District to share resources such as expanding access to local school libraries for the entire community in their own neighborhoods.  As new housing and business projects are approved, the increased property tax values and fees paid will directly benefit our Districts' finances.  All of us need to make our views known to our elected HUSD Trustees and support those Trustees who respect the views of the voters and place our students first.

 

I helped to ensure the passage of Hayward's First Bond measure in 50 years and then spent the maximum of 5 years on the Bond Oversight Committee which helped bring the first phase of projects in ahead of schedule and $20 Million Dollars UNDER Budget. 

What will you do to bring more business to Hayward?

As a Candidate who is also a business owner with full time employees, I am qualified to meet with local and regional businesses and know first hand their issues.  But first, they have to know that City Council, the Planning Commission and City Staff are on similar pages.  As a Council-Appointed Planning Commissioner, I have supported business and understand their need to have prompt resolutions to their issues. We need to "walk the talk" if we hope to compete with other cities for businesses to move in or expand and bring in well paying jobs and stronger sales tax bases.  First and foremost, we need to work to bring  quality grocery stores to both the Fairway Park and Southgate/Southland Neighborhoods.

 

After that, let's free up the taxpayer's-owned land CalTrans is holding on to for potential freeway-based hotels and retail as well as for better neighborhood housing and local parks.  "Gateway" streets like upper B Street with boarded up windows don't inspire confidence for business owners and potential residents.

How can Hayward handle budget deficits?

The 2016-17 City Budget is projected to require 1.6 million from reserves but that figure is expected to grow. The continuation of the Utility Users Tax (Measure D on this year's ballot) is a critical part of the City's revenue, 3rd behind the City's share of Property Tax Revenues and then Sales Tax revenues.   Improving our housing and our schools will go along way to increasing our Property Tax revenues as well as the transfer tax fees paid as part of real estate transactions.   But at the same time, we need to evaluate each and every controllable expense to ensure that these match the projected revenues. When revenues don't match expenses, hard decisions have to be made. We need to elect City Council members who are willing to make those hard decisionsand not content to "kick the can down the road" by using reserves until they too are depleted.  

What can be done to improve activities for youth?

Those of us who have lived here in Hayward remember when we had 4 movie theaters , 4 bowling alleys, 2 roller rinks and an ice skating rink.  As a Planning Commissioner, I supported Southland Mall's management's projects of adding more movie screens and expanded youth activity area at the Mall.  This will not only provide much needed activity options for our youth but will help grow the sales tax revenues from an expanded retail presence there.  We need to now work on doing the same of our other neighborhoods.  Opening our taxpayer-owned neighborhood school libraries and play facilities after hours to all residents, especially students and their families, needs to be explored with all involved parties. 

School Board Trustee
5,972 votes (8.66%)
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  • Job Creation and New Business Development (Commerce)
  • Ensure Safe Neighborhoods and Improved Educational Opportunities
  • Maintain fiscal accountability and balanced budgets
Profession:Educator/School Board Member
Instructor/Mentor Teachers, Eden Area Regional Occupational Program (2005current)
Board of Directors, California SkillsUSA (CDE) — Appointed position (2013current)
Board of Trustees, Glad Tidings Church — Appointed position (1993current)
Board of Trustees, Hayward Unified School District — Elected position (20122016)
Northcentral University Doctor of Education, Organizational Leadership (current)
American Intercontinental University Masters of Arts , Educational Leadership (2009)
American Continental University Bachelor of Arts , Criminal Justice (2007)

As an Elected Official with a wealth of successful management and leadership experience, extensive education, and broad instructional background, I am confident that I am the perfect fit for Hayward City Council and will be a great complement to the leadership team, city organizations, and staff.

My previous experience as a private school principal and CEO of a security company has provided me the skills needed to successfully supervise as many as 1200+ employees and develop and implement policies and programs that promote the educational success of each student and the professional development of each staff member. My experience as school board president, principal, and teacher demonstrates a proven track record of my vast understanding of the financial, legal, and organizational structure of an organizational system.

I am committed to serving and working for my community that amongst other things, values diversity. As a diverse candidate, my widespread leadership and teaching experience has enabled me to make a significant contribution to Hayward communities. I look forward to the opportunity to demonstrate further how I am the best candidate to meet the needs of Hayward residents. Please vote for me June 7, 2016 to continue the good work in Hayward!

  • Bill Ward
  • Bishop J. W. Macklin
  • Alameda County Supervisor Richard Valle

I strongly believe that we are elected to serve and provide a valuable service to our communities. That’s why my top priorities involve job and new business creation. Jobs are important to the economy for a number of reasons.  One of the most important reasons is that jobs are by far the primary source of income for U.S. households. New Businesses contribute to local economies by bringing growth and innovation to the community in which the business is established. New Businesses also help stimulate economic growth and eliminate the deficit spending (5 million currently) our community is experiencing.

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Matt McGrath

Retired Department Director
5,762 votes (8.36%)
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  • Public Safety, fully staffed and highly trained
  • Cleathinness, clean streets and sidewalks as well as maintained properties
  • Fiscal responsibility

After 30 years of service, I recently retired from the City of Hayward as Director of Maintenance and Operations. I am running for Hayward City Council because while we have made good progress in Hayward, I believe we can make it better.

 

Growing up in Hayward on Gading Rd. and being raised by a single mom, I learned the values of hard work, caring for my neighbors and a strong sense of community. While serving in the Marines, I learned about dedicated services, strategic planning and protecting and defending my country and my city.

 

I rose through the City’s ranks to become Director of a major city department by getting to know every nook and cranny in the city, by making sure that jobs were done efficiently and effectively, with fiscal accountability and by respecting both the people I worked with and the taxpayers I worked for. I want to continue to help improve the City that gave me the opportunity for a great career.

 

My job taught me the “nuts and bolts” of Hayward, how it operates and what it takes to deliver the best services possible.  On the City Council, I will continue to demand the very best for our Hayward community from our City administrators. I will be able to relate to workers’ concerns while keeping everyone accountable.  I will focus on public safety, after school programs, good parks, better maintained streets and sidewalks and keeping our city clean.

 

I am honored to have the support of Hayward’s Fire Fighters, Police, Mobile Homeowner's Association, Teamsters Local 70, Professional and Technical Engineers Local 21, SEIU 1021, Building and Construction Trades Council, Alameda County’s Democratic Party, Labor Council, the East Bay Times, business owners and residents.

 

We all want the same thing: a safe environment for our families, a clean community to be proud of, and a progressively forward moving and healthily city.

 

You can count on me to work overtime for a greater Hayward. McGrath4Hayward.com

Email matt@mcgrath4hayward.com
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Wynn Grcich

School Security Guard
2,146 votes (3.11%)
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Email lynn4council@gmail.com
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Kenneth R. Rollins

Security Guard
1,948 votes (2.83%)
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Leo Ram

Real Estate Agent
1,473 votes (2.14%)
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